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Gourtto STORY (Spring 2023 issue)
Last updated on April 10, 2023.
City of Yokohama, Transportation Bureau's newsletter, Gourtto, focuses on locally grown and consumed's efforts along municipal subways and buses, entitled "My Town locally grown and consumed STORY." We will deliver interviews that did not fit in the magazine as a web-only article! This time, we interviewed Yusuke Nagasawa of "Nagasawa Farm", which grows strawberries near Nakamachidai Station, and Michie Baba, "Saryu's Tea", which produces Japanese black tea using the strawberries.
Based on the concept of "face-to-face agriculture"
In addition to the strawberry house near Nakamachidai Station, "Nagasawa Farm" also grows and sells vegetables at Kitashin Yokohama.
Originally, it was a farmer who mainly shipped vegetable markets, and with the succession of Yusuke Nagasawa, it became the current style of direct sales.
"Because I'm doing agriculture in Yokohama, where more than 3.7 million people live, I wanted to do 'face-to-face agriculture'," says Nagasawa.
When shipping to local greengrocers, ask them to come directly to the farm to pick up vegetables and communicate with the shopkeeper, such as "There are such interesting vegetables" and "I would like to ask next year because these vegetables were popular last time" It seems that taking care of it.
"Nagasawa Farm" Yunori Nagasawa
Mr. Nagasawa aimed for urban agriculture in earnest after a paper written in his fourth year of university.
"At first, I went to Tokyo University of Agriculture because I was my eldest son, so I wanted to protect my family business somehow. In writing my graduation thesis, I visited a variety of urban farmers, including direct farmers, harvest farms where classes are given to children, and farmers who provide vegetables to local elementary school school lunch. I decided not only to ship the market but also to interact with farmers who are alive in their own way, and to face more agriculture."
"Oi C Berry" which is very popular among children
Mr. Nagasawa has been focusing on strawberry cultivation since he started farming. He chose strawberries, a favorite of his wife Sayaka Nagasawa, who runs a farm together, because he wanted to make what he like anyway. We try various kinds every year, and now we sell five kinds of strawberries directly at Nakamachidai Strawberry House. Safe and delicious ripe strawberries using organic fertilizers have gained the reputation of local residents.
"We spend as much effort as possible so that we can sell it every day during the direct sales period, and we try to keep the number of ripe strawberries constant."
He is also actively involved in local activities, such as opening stores in marche and interacting with local restaurants. This spring, Nagasawa Farm strawberries were used for sweets at pastry shops and cafes in Yokohama.
In particular, we have collaborated with Michie Baba of "Saryu's Tea", which processes and sells original blended tea, and have realized a collaboration of three Japanese teas so far. Taking advantage of the characteristics of strawberries at "Nagasawa Farm", he produces flavorful Japanese tea.
"Saryu's Tea" develops Japanese black tea that blends Chisan ingredients.
"Japanese black tea strawberry milk tea (500 yen, tax included)". The cute pink package is also designed by Baba.
teahouse's Tea is a store in marche, Yokohama. It uses domestic tea leaves, and recently receives requests from shops and companies inside and outside the prefecture to make original tea, not just in the city.
"Saryu's Tea" Michie Baba
Currently, they go to various places and sell them, but until July 2021, they ran cafes in Ishikawa-cho.
When the company was preparing to commercialize tea bags in parallel with the store sales, the store was closed due to the COVID-19 epidemic.
"Because it was about to come, I was very wondering if I would stop completely or continue with merchandise. At that time, the starting point for our current sales style was that customers connected with those who opened locally grown and consumed marche. Until then, I didn't know that farming was thriving in Yokohama or that there were many activities in locally grown and consumed. I have a lot of relationships now, and it's very interesting to see various worlds over the past year and a half."
A meeting between the two
Mr. Nagasawa and Mr. Baba met around February 2022. Mr. Nagasawa happened to be present while Mr. Baba was eating at the locally grown and consumed restaurant "TSUBAKI Shokudo" on the second floor of Yokohama City Hall, where he had a greeting.
"It's still a short period of time, but I feel like I've been with you for a long time," says Nagasawa.
Baba says, "I was impressed when I made tea using Nagasawa's strawberries for the first time. I was surprised that there are people who make such delicious strawberries in the vicinity, and if I knew them early, I wanted to incorporate them at the cafe. But I'm sure what I met at that time is the connection."
Mr. Nagasawa, who cares with strawberries in the house.
In making Japanese tea, "Nagasawa Farm" offers Saryu's Tea a blend of several types selected mainly from the classic "Red Hoppe" and "Oi C Berry".
Mr. Nagasawa's commitment is to mix not only one variety but also several types. "You can enjoy the charm of strawberries more by mixing the characteristics of each variety, such as sweetness and sourness, in a complex manner," says Nagasawa.
Baba says, "Because it always provides it in a ripe state, the condensed aroma, sweetness, and acidity are really good even when dried. How do you bring out that charm? It is my commitment to mix it with Japanese black tea in a well-balanced manner and produce aroma and flavor without using fragrances." The fact that the scent spreads well with the natural strawberries is a reason for the high reputation of buyers.
Fruits start picking around mid-December, when fruits begin to grow, and give fertilizer firmly.
Ideas born from chats
Strawberry Japanese black tea created by the collaboration between Nagasawa and Baba is "Yokohama Fruity Japanese Black Tea", which is characterized by the sweetness and sourness blended with hibiscus from Yokohama City, "Japanese Black Tea Strawberry Milk Tea", which melts milk with the scent of strawberries when hot water is poured, and "Berry Chocola 3 Japanese" that brings out chocolate feeling using a new product, cacao skin.
It is combined with a variety of materials each time, but what kind of exchanges are being made regarding the materials and themes used?
Mr. Nagasawa speaks in an exciting way
"It always starts with a chat between us and Mr. Baba. I don't feel like having a gutsuri meeting, but "How do you want to do this next time?" Mr. Baba came to me, and a plan was born from a chat such as "I like it" and "I want to do this kind of thing". Mr. Baba has a lot of knowledge of tea anyway, so as soon as he talks about the plan, he will return his pass," says Nagasawa.
Mr. Baba said, "When I happened to meet in marche, I'm thinking about making such a thing next time." This time again, I was just discussing new products that would be nice to use chocolate from Valentine's time in spring."
On this day, we didn't stop talking about the next project.
"There is now on the relationship between people."
Mr. Nagasawa says about the appeal of working together through locally grown and consumed.
"I was talking about Mr. Baba, but our customers and vegetable sommeliers connected other people who are active in the area, the circle expanded again with the introduction of that person, and the edge created the edge There is now. I feel that this has led to locally grown and consumed as a result, and the spirit of cherishing communication and doing everything I can do in this neighborhood. I am really grateful that Mr. Baba understands and takes care of the characteristics of our strawberries."
Mr. Baba said, "marche doesn't go for any purpose, but if you go there, there's something and many people think someone is there. Many people support our activities, and I feel that our customers are aware of our activities with farmers. locally grown and consumed's booth is always exciting. Some people purchase "Because Nagasawa's strawberries are used." As long as Mr. Nagasawa grows strawberries, I intend to continue offering strawberry products," he said.
They can buy Japanese black tea from Nakamachidai Strawberry House at Nagasawa Farm and marche in various parts of the city where Baba opens.
Currently, we are selling two new products, "Strawberry Chocolat Japanese Black Tea" and "Wa Black Tea Strawberry Milk Tea".
Nakamachidai Strawberry House
Strawberry House sells only strawberries during the direct sales period (from the end of December to May), but Baba opened a store in marche in Yokohama throughout the year. I hope you enjoy the strawberries of "Nagasawa Farm" through Japanese black tea, not to mention this spring, but also after the sale of strawberries.
Nagasawa Farm
Location 4327, Niiwa-cho, Kohoku-ku (Nagasawa Farm Nakamachidai Strawberry House)
Direct sales period: End of December to May
Business hours 10:00~ End as soon as it runs out Access: About a 10-minute walk from the Blue Line Nakamachidai Station
Contact 080-4004-2566
Official Instagram: @nagasawafarm.yokohama
Saryuʼs Tea
Official Instagram: @saryu.ocha
*We sell irregularly at marche in Yokohama. Please check the store opening information on Instagram.
Inquiries to this page
Transportation Bureau General Affairs Department General Affairs Division
Phone: 045-671-3671
Phone: 045-671-3671
Fax: 045-322-3911
E-Mail address [email protected]
Page ID: 966-969-720