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  7. [For shopping associations] Gift certificate support business with Yokohama shopping street premium

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[For shopping associations] Gift certificate support business with Yokohama shopping street premium

Last updated on November 7, 2024.

The purpose is to revitalize the local economy by subsidizing expenses related to the gift certificate business issued mainly by stores and associations. Each store association will set its own face value, etc. according to the local situation, and ingenuity will be achieved, which will lead to the creation of bustle in the shopping district and stimulating consumption.
※Please confirm recruitment handbill, offer, conduct point for detailed business contents and application method.

Paper gift certificate business and electronic gift certificate business

Subsidized

You can apply for the City Shopping Association or the Association of Shopping Streets in each ward.

○City Store Association (application for wide area electronic gift certificate business is not possible)
・Organizations with more than 15 stores where gift certificates can be used
・Organizations organized as of March 1, 2024, and whose representatives have been determined by the rules and regulations.
※Applications can be made at multiple store associations, but they will be treated as one group.

○Federation of Shopping Streets in each ward (application for electronic gift certificate business is not possible)
・Organizations with more than 15 stores where gift certificates can be used

[Note 1] ] When implementing a project with the same subsidy from the national / prefectural or other local governments or Motoichi, clearly distinguish it from the gift certificate business implemented using this subsidy, such as dispersing the implementation time. please.
[Note 2] You can apply for this grant only once. If you apply at a shopping association or multiple shopping association (including each ward shopping association) that you have already applied for, the constituent shopping association cannot be a separate shopping association for applying for this subsidy or other applications.

Subsidized expenses

○Operating expenses
・Premium expenses for gift certificates

※What is the premium portion? When issuing a gift certificate that can be used at an amount equal to or greater than the sales amount?
※The premium rate is determined by the issuer (store association) up to 30%. 
 Example) Cost of 300 yen when selling a gift certificate with a face value of 1,300 yen for 1,000 yen

○Administrative expenses
・PR and advertising expenses (gift certificate design / printing expenses, flyer creation expenses, other advertising expenses)
・Outsourcing fees (Issuance and sales of gift certificates, outsourcing of cash exchange services, use of systems, other business operations)
・Fees (e.g. electronic gift certificate issuance fees)
・Personnel expenses and rewards (including paid volunteers)
・Venue rental fees (such as rental fees for gift certificate sales venues)
・Lease and rental fees (e.g., lease expenses for equipment required when selling gift certificates or redeeming cash, etc.)
・Cost of consumables (such as cost of hygiene measures) ※Limited to the quantity deemed necessary for project implementation

※At the time of reporting the performance, you will need a receipt (copy) of the target expenses and a document certifying the amount of cash for the premium.

[Expenses not covered]
Transfer fees to stores and contractors (excluding transfer fees incurred when outsourcing cashing to participating stores in the electronic gift certificate business and wide-area electronic gift certificate business), consumption tax and local consumption tax, prize expenses, Food expenses, communication expenses / stamp charges, utility expenses, various application procedure expenses, entertainment expenses, other indirect expenses and expenses that are not directly related to the gift certificate business, etc.

Subsidy rate and subsidy limit

Gift certificates made of paper
 

<Operating expenses>

<Office expenses>
Subsidiary limit

3 million yen

500,000 yen
Subsidiary rate

10/10

3/4
[Electronic Gift Certificate]
 

<Operating expenses>

<Office expenses>
Subsidiary limit

5 million yen

2 million yen
Subsidiary rate

10/10

3/4

[Reference] Electronic Gift Certificates

This service issues gift certificates on a dedicated web page created by the business operator. Users can purchase electronic gift certificates with credit cards, etc. from the dedicated web page, and can make payments (payments) using smartphones. In addition to being non-contact type, electronic gift certificates can be checked in the list data for cashing information, reducing settlement work. In addition, it can be used in units of 1 yen and there is no change problem, so it is easy to participate even in stores where the unit price of products is low.
When implementing an electronic gift certificate, the trustee can provide data such as the buyer's attributes and the amount used for each store, and it can be used for future store association activities. (The availability of data and the content of the provision depend on the contract with the business operator.)

[Reference] Information on support providers

We can guide some businesses that can undertake the gift certificate business.
(It is a company registered from the support company recruitment page.)
If you would like support from a registered business operator, please consult directly with the business operator about the contract details (service content, commission fee, etc.).
In addition, it is also possible to contract with a company other than the support company guided by Motoichi.

Wide-area Electronic Gift Certificate Business

The wide area electronic gift certificate business is an electronic gift certificate business implemented by multiple ward shopping associations in the city in cooperation.
・Applications can be made at "3 wards or more" and "150 or more available stores"
・Even if you do not participate in the ward business association unit, you can participate in the desired store association (approval of member ward business association and application group is required)

Subsidized expenses

Same as “Paper Gift Certificate Business and Electronic Gift Certificate Business”

Subsidy rate and subsidy limit

Wide-area Electronic Gift Certificates 3 wards or more and 150 or more available stores
 

<Operating expenses>

<Office expenses>
Subsidiary limit50 million yen22.5 million yen
Subsidiary rate

10/10

3/4

Set the purchase limit

Please set the maximum purchase amount per purchaser.
○Paper gift certificates, electronic gift certificates, and wide-area electronic gift certificates are all within 50,000 yen / person

Budget amount

198.5 million yen ※The application will be closed as soon as the budget limit is reached.
(※) Estimated number of applications gift certificates in paper: 30 items, electronic gift certificates: 3, wide-area electronic gift certificates: 1 case

Flow of Procedure

※“Project implementation” includes not only “selling and using gift certificates” and “publicizing the gift certificate business”, but also the conclusion of various consignment contracts.
 Please be sure to start the project after the grant is decided.

Procedure deadline

・Grant application: Submitted at least 3 to 4 weeks before the project implementation
・Performance Report: Submit within 30 days from the end of the business (end of cashing) or until Friday, February 14, 2025, whichever comes first.

Other notes

(1) Please start ordering and business to each company after grant decision.
(2) When using subsidies, there are conditions for stores and products that can use gift certificates.
(3) The gift certificate can be used within 6 months from the date of issuance.
(4) Please make appropriate management of the use of gift certificates, such as creating and preserving documents proving the redemption of gift certificates.
(5) Take measures to prevent counterfeiting or unauthorized use of gift certificates.
(6) Available stores should not use premium gift certificates for purchasing their products or procuring goods and services for providing them to their business.
(7) When managing gift certificates and sales proceeds at the store association, take sufficient measures to prevent theft. (Storage in a safe or locked place, etc.)

Various styles

Grant application

Performance Reporting

Subsidy outline

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Inquiries to this page

Commercial Promotion Division, Civil Economic and Labor Department, Economic Affairs Bureau

Phone: 045-671-3488

Phone: 045-671-3488

Fax: 045-664-9533

E-Mail address [email protected]

Return to the previous page

Page ID: 119-654-330

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