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Summary of Brand Value
Last updated on March 29, 2022.
A huge number of opinions gathered by various methods, such as world cafes, connection interviews, and image collectors.
All the words that thoughtful in each case were aggregated and shaped as "summary of brand value".
Elements of the Yokohama Brand Statement
Features and Strengths
Open mind power to accept diversity from the front
- It has openness and acceptance spirits.
- There are margins and potentials both mentally and spatially.
- It is a key point of land, sea, and air traffic.
- It is a place for international exchange.
Harmony between nature (sea and green) and the city
- A holistic living environment (comprehensive and organic connection).
- Rich nature and convenient urban functions coexist in the living area.
- There is a new and old fusion that creates new things based on the history of the modern era and the opening of ports.
The spirit of enterprising trying to create new things by citizens themselves
- There is strong local love and pride as a citizen.
- There is the power of citizens to act positively.
Social Value
Creating a society that recognizes differences and enhances each other while utilizing each other.
- We value the relationship between people and have room and dialogue and feel safe.
- We accept diversity, and everyone can make use of their individuality.
- Citizens act on their own and continue to create a city.
- It will serve as a model for an era where diversity and symbiosis are an issue, and will affect cities around the world.
Inquiries to this page
Public Relations Strategy and Promotion Division, Policy Administration Bureau City Promotion Promotion Office
Phone: 045-671-3680
Phone: 045-671-3680
Fax: 045-661-2351
E-Mail address [email protected]
Page ID: 689-049-894
