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Last updated on April 1, 2025.

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Shopping street support (including former "digital utilization advisors")

What is shopping street support?

We will dispatch experts to shopping streets that have various issues, such as strengthening the connection between shopping streets and the community, strengthening the organizational structure, shortage of workers, and digital utilization.
※This business also dispatches digital utilization advisors to support the use of SNS and smartphones.

Applicable (those who can apply)

Store association, each ward shopping street association

Examples of utilization

The voice of the shopping street that utilized this business

・I had time to think about verification and review, and I knew when to take action, which was helpful.
・I gave you some tips to solve the challenges I'm facing.
・I realized the various possibilities of the shopping street, and I was positive that there were still more things I could do.

Overview of Support

Depending on the issue, there are the following two frameworks. All fees are free of charge.
※Please contact us if you would like to know more about the experts to be dispatched.

[Accompany support frame]
・About once a month (from 1 hour per time). After that, it can be handled every 30 minutes, up to 2 hours) ※It depends on the situation of the shopping street.
・Experts visit the shopping street to listen to the situation and identify issues. After that, experts will show you the proposals and steps to realize the efforts, confirm the progress of the efforts, and give advice.

[Digital Utilization Frame]
・Support is possible up to three times per organization within the same year.
・From 1 hour to 2 hours per time
・Contents that concentrate on work such as installation and setting of digital equipment and construction of systems are not eligible for dispatch.

Application deadline

Thursday, July 31, 2025 (Please consult at any time regardless of the application deadline)
<Notes on Application>
This project aims to solve issues by dispatching private experts and providing advice from a professional point of view. Therefore, it is not possible to be involved in shopping district management as a contract / consignment of business or business, an advisor or equivalent relationship.

How to apply

Please fill out the application form with required items and apply by fax or e-mail.
※The application form will be released on the Motoichi website. You may contact the Commercial Promotion Division by phone or other means.
※After accepting the application, Yokohama City will inform you about the schedule adjustment of the dispatch of experts.
[Submission address] Economic Affairs Bureau Commercial Promotion Division, Yokohama City
FAX: 045-664-9533
Email: ke-syogyo@city.yokohama.lg.jp

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Inquiries to this page

Commercial Promotion Division, Civil Economic and Labor Department, Economic Affairs Bureau

Phone: 045-671-3488

Phone: 045-671-3488

Fax: 045-664-9533

E-Mail address ke-syogyo@city.yokohama.lg.jp

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Page ID: 265-432-260

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