Questionnaire findings about public information of Yokohama-shi in 2015

About public information of Yokohama-shi, we performed questionnaire targeting at citizens.
The results of the survey are as follows.

• Questionnaire survey report (PDF: 1,791KB) about public information of Yokohama-shi in 2015

We carry out questionnaire survey about means of obtaining municipal administration information and the use situation of public information medium which public information section makes in Yokohama citizen and request, opinion to public information of city and analyze result and public information duties of future city And materials for improvement of public information medium.

Conducted following FY2008, FY21, FY22, FY23, and FY25.

• Survey target: Men and women aged 20 years or older living in the city (5,000 randomly selected from the Basic Resident Register)
• Date of implementation: Distribution on September 17, 2015, collection deadline on October 8, 2015
• Implementation entity: City of Yokohama, Civic Affairs Bureau Public Relations Section (consignment)
• Method of implementation: Distribution and collection of questionnaires by mail

5,000 votes sent, 2,212 votes collected and valid votes, collection rate: 44.2%

• Public information Yokohama
• Living guide
• City website
• Public relations TV program "Hama Navi"
• Public relations radio program "Hot Yokohama"
• Public relations radio program "Welcome Yokohama"
• Public information radio program "Yokohama My Choice!"
• Public relations radio program "Yokohama style - Hama style -"
• Quarterly magazine "Yokohama"

• [Question 1] What kind of information do you usually get city or ward information (business, event, news, etc.)? [Multiple answers]
• [Question 2] Are you reading "Public Relations Yokohama"?
• [Question 3] Which part of "Public Relations Yokohama" do you mainly read?
• [Question 4] How do you feel when you read "Public Relations Yokohama"? [Multiple answers]
• [Question 5] "@ Yokohama" published in "Public Relations Yokohama" (Do you know the mini-column that feels Yokohama?
• [Q6] What is the reason why you are not reading "Public Relations Yokohama"? [Multiple answers]
• [Question 7] Have you ever seen "Public information Yokohama pick-up reading" (public information Yokohama video version: 5-minute version)?
• [Question 8] Have you ever seen "Yokohama Topics" (public information Yokohama video version: 30-second version)?
• [Question 9] Do you have a "living guide"?
• [Question 10] How much do you use the "Guide to Living"?
• [Question 11] How much do you use the city's website (homepage)?
• [Question 12] What kind of means (terminal) do you access? [Multiple answers]
• [Question 13] What is the main purpose of using the city's website (homepage)?
• [Question 14] Did you get the necessary information from the city's website (homepage)?
• [Question 15] What do you expect from the city's website (homepage) in the future? [Multiple answers]
• [Question 16] What is the main reason not to use the city's website (homepage)?
• [Question 17] Do you watch public information TV program "Hama Navi" (TV Kanagawa Saturday from 18:00 to 18:30)?
• [Question 18] Are you listening to the public relations radio program "Hot Yokohama" (Radio Nippon Tree and Friday 16: 30-16: 35)?
• [Question 19] Are you listening to the public relations radio program "Welcome Yokohama" (Nippon Broadcasting Friday 10: 46-10: 51)?
• [Question 20] Public information radio program "Yokohama My Choice!" Are you listening to (FM Yokohama Sunday from 8:30 to 9:00)?
• [Question 21] Are you listening to the public relations radio program "Yokohama Ryugi-Hama Style-" (Cultural Broadcasting Saturday 5: 10-5: 20)
• [Question 22] What kind of theme do you want to watch on public information program (TV, radio) of city? [Multiple answers]
• [Question 23] Have you ever seen "Data Broadcasting" on TV Kanagawa?
• [Question 24] Are you reading the quarterly magazine "Yokohama"?
• [Question 25] How do you feel when you read "Yokohama"? [Multiple answers]
• [Question 26] What are the themes you would like to take up in Yokohama? [Multiple answers]
• [Question 27] What are many cases where you usually get information on the Internet?
• [Question 28] Do you want to get information (business, event, news, etc.) of city and ward from social media? [Multiple answers]
• [Question 29] When I get on a train or bus, do you ever see an electronic signage (digital signage) on a door, etc.?
• [Question 30] Which theme are you interested in in the business of Yokohama City or the theme you want to enhance public relations? [Multiple answers]
• [Question 31] Did you have any publicity media in Yokohama City that triggered you to take action such as participating in an event? [Multiple answers]
• [Question 32] In Yokohama City, what is the public relations medium that you want to focus on in the future? [Multiple answers]