Results of questionnaire survey on public relations in Yokohama City in 2020

About public information of Yokohama-shi, we carried out questionnaire survey targeting at citizens.
The results of the survey are as follows.

We carry out questionnaire survey about means of obtaining municipal administration information of Yokohama citizen and frequency of use of public information medium which public information section makes and request, opinion to public information of city and analyze result and public information duties of future city And materials for improvement of public information medium.

Men and women aged 18 and over living in the city (4,850 Japanese and 150 foreigners are randomly selected from the Basic Resident Register)

Distribution and collection of questionnaires by mail

Mailing deadline on November 6, 2020, December 10, 2020

City of Yokohama, Civic Affairs Bureau Public Relations Division (conducted by outsourcing)

5,000 votes (150 votes from domestic and foreign countries)

2,189 votes (35 votes from domestic and foreign countries)

44%

• Public information paper "Public information Yokohama"
• Yokohama City Website
• Line in Yokohama City (LINE)
• Quarterly magazine "Yokohama"
• Living Information Magazine "Guide to Living"
• Yokohama-shi public information TV program, radio program
  • "Hama Navi", "Gyutto Yokohama!" "Relief Yokohama", "Welcome Yokohama", "Yokohama My Choice!" Each program of "Yokohama style-Hama style-"
• Digital signage

• [Question 1] What kind of information do you usually get city and ward information (business, event, news, etc.) from? [Multiple answers]
• [Question 2] Are you reading "Public Relations Yokohama"?
• [Question 3] How do you obtain "Public Relations Yokohama"? [Multiple answers]
• [Question 4] Do you feel that you want to improve the space of "Public Relations Yokohama"? [Multiple answers]
• [Question 5] In what format do you want to read "Public Relations Yokohama"?
• [Q6] What is the reason why you are not reading "Public Relations Yokohama"? [Multiple answers]
• [Question 7] How much do you use the city's website (homepage)?
• [Question 8] What is the main purpose of using the city's website (homepage)?
• [Question 9] Was it easy to find the information you need on the city website?
• [Question 10] Why was it difficult to find information on the city's website? [Multiple answers]
• [Question 11] What do you expect from the city's website (homepage) in the future? [Multiple answers]
• [Question 12] What is the main reason not to use the city's website (homepage)?
• [Question 13] Yokohama City has launched an application service for oversized garbage using LINE. What services do you expect on the line in the future? [Multiple answers]
• [Question 14] Are you reading the quarterly magazine "Yokohama"?
• [Question 15] What are the themes you would like to take up in the quarterly magazine "Yokohama"? [Multiple answers]
• [Question 16] Why are you not reading the quarterly magazine "Yokohama"? [Multiple answers]
• [Question 17] How do you get information about Yokohama's attractions (tourist spots, gourmets, history, etc.)? [Multiple answers]
• [Question 18] Do you know the "Guide to Living"? Do you use it again?
• [Question 19] Do you watch public information TV program "Hama Navi" (TV Kanagawa Saturday from 18:00 to 18:30)?
• [Question 20] What inspired you to see "Hama Navi"? [Multiple answers]
• [Question 21] We have been distributing videos of "Hama Navi" for the past six months on the Internet. Have you ever seen this video? [Multiple answers]
• [Question 22] We broadcast a 5-minute publicity video "Gyutto Yokohama!" To deliver useful information for living on cable TV. Have you ever seen this show?
• [Question 23] Please select all the programs you have heard on the public relations radio program. [Multiple answers]
• [Question 24] How do you listen to public relations radio programs? [Multiple answers]
• [Question 25] What kind of theme do you want to watch on public information program (TV, radio) of city? [Multiple answers]
• [Question 26] Where do you see digital signage (digital signage)? [Multiple answers]
• [Question 27] What do you want to know about Yokohama City with digital signage (electronic signboard)? [Multiple answers]
• [Question 28] Which theme are you interested in in the business of Yokohama City or the theme you want to enhance public relations? [Multiple answers]
• [Question 29] Did you have any publicity media in Yokohama City that triggered you to take action such as participating in an event? [Multiple answers]
• [Question 30] In Yokohama City, what is the public relations medium that you want to focus on in the future? [Multiple answers]
• [Question 31] If you have any comments regarding the general public relations of Yokohama City, please write them.