Yokohama City MICE Function Enhancement Review Committee

In the national tourism nation promotion basic plan, one of the goals is to "increase the number of international conferences held in Japan by more than 50% by 2011", indicating that we aim to be the largest host country in Asia. Has been shown. In addition, in the medium-term four-year plan, Yokohama City has set the tourism and MICE sector as one of the strategies listed in the Yokohama version of its growth strategy, and "establishing an international position as a base for MICE."

On the other hand, in Singapore, Korea, China, etc., the number of international conferences held has increased significantly by promoting the development and invitation of MICE facilities throughout the country. Also, in other cities in Japan, the expansion of facilities is being considered, and competition is expected to intensify. Against this background, it is necessary to promptly consider how to enhance the MICE function of Motoichi and link it to measures, so in July 2011 the Yokohama City MICE Function Enhancement Review Committee was established. Did. Since then, we have received a professional review on the enhancement of MICE functions in Yokohama City from a professional standpoint, and received a proposal on March 30, 2012.

• Yokohama-shi MICE function enhancement Exploratory Committee setting summary (PDF: 68KB) (PDF: 68KB)
• Yokohama-shi MICE function enhancement examination committee list (PDF: 59KB) (PDF: 59KB)

• Text (PDF: 1,157KB)
• Reference materials (PDF: 4,244KB)
• Overview (PDF: 432KB)