Yokohama Food and Agriculture Forum

The first "Let's sow seeds from Yokohama Farm to the Future"

1. February 26, 2014
2. Yokohama Port Opening Memorial Hall
3. Approximately 330 people

• Lecture
  • "Mirai" x "Agriculture" Past, present, future of agriculture connected by seeds: Mr. Izumi Kawai, Taneto Farm Co., Ltd.
  • “Town” × “Agriculture” Agriculture as a new tourism resource in the city: NPO Yokohama City Guide Association Masako Shimada
  • "Design" x "Agriculture" Meeting between agriculture and design: Graphic Designer Kenzo Nakagawa
• Exhibitions and case studies
  locally grown and consumed introduces seven cases already in operation as a new business model, and introduces products of agricultural and livestock products produced in the city created through public-private partnerships.

The second “Possibility of“ Agriculture ”and“ locally grown and consumed ”for the Future of Yokohama”

1. February 4, 2015
2. Yokohama Creative City Center
3. About 150 people

• Keynote speech
  "10 tips that make your area shine": Mr. Eisuke Tachikawa, Representative Director, NOSIGNER CO., LTD.
• Talk session
• Exchange meeting

The third “Development of Yokohama Farms from the New locally grown and consumed Business”

1. February 9, 2016
2. Yokohama Port Opening Memorial Hall
3. About 80 people

• Case Introduction
  • About urban marche "Yokohama Kitanaka marche": Takaaki Maruyama, President and CEO of Daikanyama Works Co., Ltd.
  • Construction and deployment of the new distribution system "SEND": Mr. Shin Kikuchi, CEO of Planet Table Co., Ltd.
  • About exchange between producers and restaurants in cooperation with the city: Mr. Shigeru Imahira, President of the NPO Yokohama Gastronomic Council
• Talk session
• Exchange meeting

The 4th “How to convey the appeal of agriculture and vegetables in Yokohama”
(locally grown and consumed Step-Up Course)

1. February 14, 2017
2. Yokohama Port Opening Memorial Hall
3. About 30 people

• Lecture
  • Mr. Tokuaki Akagi, representative of Kanagawa Eating Communication (How to make sentences)
  • Toshie Nitta in charge of photography (How to take pictures)
• Group work
• Presentation and discussion meeting

The 55th "locally grown and consumed x Construction Site locally grown and consumed Bento Ideason"

1. March 20, 2018
2. YCC Yokohama Creative City Center
3. About 50 people

• Lecture
  • About construction site in Yokohama city: Mr. Toru Shimizu, General Manager, Yokohama Branch Office, Takenaka Corporation
  • Examples of developing lunch boxes in locally grown and consumed: Naoki Tsubaki Representative Director, Yokohama Greenpeace Co., Ltd.
• Group work
• Presentation

The 6th "Yokohama Farm x Souvenir-Aiming for a New Yokohama Specialty-"

1. February 23, 2019
2. Art Forum Azamino
3. About 40 people

• Trade fair
• Lecture
  To learn from popular products How to attract "chosen" products: Small and medium-sized business consultant, first-class salesperson Miwa Koguchi
• Group work

1. January 21, 2020
2. Konan Ward Office
3. About 50 people

• Lecture 1 "Why, locally grown and consumed? -- about the effect of locally grown and consumed."　　　　　　　　　　　　　　　　　　　　　　　Reiko Matsubaguchi, Professor, Faculty of Education, Yokohama National University
• Lecture 2 "Connecting locally grown and consumed in Yokohama with Information"　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Mr. Madoka Kitahara, Chairman of Non-Profit Organization Mori Nooto
• Introduction of locally grown and consumed Cost Initiatives & Panel Discussion　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Moderator ：Mr. Reiko Matsubaguchi　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Panelist ：Mr. Madoka Kitahara　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Naoki Tsubaki Representative Director, Yokohama Greenpeace Co., Ltd.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Mr. Kiyogo Kurihara, Vice President of Yokohama City Resource Recycling Business Cooperative　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Akihiro Shibuya, Chief of Agriculture Promotion Section, Green Environment Bureau Green Up Promotion Department, Yokohama City
• Direct sales of agricultural products produced in the city!　　　　

1.February 3, 2021
2.Yokohama City Hall 1F Citizen Collaboration Promotion Center Space AB
3.About 20 people

• Lecture 1 “Introducing the initiatives of the Yokohama locally grown and consumed Support Store full of ingenuity”　　　　　　　　　　　　　　　　　Mr. Naoki Tsubaki, Representative Director of Yokohama Greenpeace Co., Ltd.　　　　　　　　　　　　　　　　　　　　　　　　Makoto Okuyama, owner of Yokohama Aoba Wheat Project Becalie Cafecope
• Lecture 2 “Introduction of Lively Initiatives by New Entry of Agriculture”　　　　　　　　　　　　　　　　　　　　　　　　　Mr. Moriaki Sakata, Representative of Yoko Hamabe Geomate Project　　　　　　　　　　　　　　　　　　　　　　　Mr. Yoshimi Koide, a cooking researcher
• Exchange through group work　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Facilitator Co., Ltd.

1.March 9, 2022
2.Nippon-Maru Memorial Park Conference Room
3. 30 (21 participants in the venue, 9 online participants)

●Case presentation: Examples of regional revitalization incorporating locally grown and consumed

• Mr. Yohei Maehara, Manager, Futamatagawa Sales Office, Sotetsu Building Management Co., Ltd.
• Mr. Natsumi Okui, Representative of Amanda Lena LLC
• Mr. Kazuomi Takashima, Executive Director of Yokohama Kitanaka Area Management and General Manager of Window Construction Consultant Business Planning Co., Ltd.
• Chihiro Aoki, in charge of marche Kitanaka, Courier marche Co., Ltd.

●Panel discussion

• Facilitator: Mr. Madoka Kitahara, President of NPO Mori Nooto

1.November 24, 2022
2.Yokohama City Hall 1st floor Citizen Collaboration Promotion Center Space A and B
3. 20 (including facilitators)

●Input

• Introduction of consumer trends topics from 10,000 consumer questionnaires

●Information Exchange and Outputs - Group Work -

• Information exchange between participants
• Find hints that can be used in locally grown and consumed activities and businesses
• Sharing by Group

●Free exchange

1.February 27, 2024
2.At Business Center Yokohama West Exit Station Room 501
3.42