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- 2015 "Local T-shirt production! 」
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2015 "Local T-shirt production! 」
Fire Bureau Laundry
Last updated on March 14, 2019.
Collaboration realization! PR of Yokohama firefighting by local T-shirt production‼
KS Planning Co., Ltd. plans, manufactures and sells children's clothing and unisex casual clothing, mainly in Japan, under the brand "Laundry". "Laundry" and City of Yokohama, Fire Bureau collaborate to produce local T-shirts!
Utilizing ideas that have each other, we will work on regional revitalization, PR of Yokohama firefighting, and enlightenment of disaster prevention awareness.
Comment from Fire Bureau
Now that various disasters have occurred, I felt that I wanted more citizens to know about disaster prevention and lead to action.
To that end, we aim to make "Yokohama Fire Department" more accessible and familiar to citizens, and have realized T-shirt production that can promote "Yokohama Fire Department".
Laundry's comment
The city of Yokohama is a land with a connection that has been set up for many years.
In order to encourage customers who live in Yokohama and visit Yokohama to learn more about Laundry, we collaborated with City of Yokohama, Fire Bureau to introduce the design of fire trucks that are popular among children on T-shirts to help revitalize the region.
History of Public-Private Partnership
Since November 2014, Fire Bureau has been soliciting proposals for public-private partnerships and business partners under the theme of "Public Relations Blanding in Fire Bureau and raisingPolicy Administration Bureau's awareness of disaster prevention."
In February 2015, KS Planning Co., Ltd. proposed a T-shirt production plan in cooperation with the authorities.
The production of T-shirts, based on the theme of the city's Fire Bureau, was based on T-shirts as everyday wear, to promote public awareness of the authorities as familiar to the citizens and to raise awareness of disaster prevention and reduce disaster damage on a daily basis.
Product information
Materials
100% cotton
Color
White, navy, orange (3 colors)
※For children, navy, orange (2 colors)
Size
Adult Unisex: SS、S、M、L
Children's Unisex: SS、S、M、L
Sales start date
From Friday, July 17, 2015
Sales location
2 stores in Laundry Yokohama City (Yokohama Joey eggplant store, MARK IS Minatomirai store)
Inquiries to this page
Fire Bureau General Affairs Department Planning Division
Phone: 045-334-6401
Phone: 045-334-6401
Fax: 045-334-6517
E-Mail address [email protected]
Page ID: 379-293-294